Go Red a Marketing Campaign

This morning as I sat down to eat breakfast I opted for cereal. As I pored the cereal into a bowl I noticed that the logo for the American Heart Association (AHA) was on the box. Cheerios has teamed up with the AHA in an effort to increase sales and decrease cardiovascular diseases. Sounds a little to good to be true no?... Although improving a heart's health includes a collective effort on the part of the person and the foods they consume can a simple ad in a cereal box really contribute to that effort?

In an effort to answer my question I conducted research and found that cheerios teamed up with the AHA to directly target females in increasing awareness that females are also at risk for contracting diseases like heart disease. Besides increasing awareness Cheerios is also donating money for this cause. In this sense then yes they are contributing to a good cause and hence increasing awareness. This marketing strategy is very similar to the one in this weeks assigned article.

On another note I enjoyed this weeks guest speaker very much. I was unaware of the marketing strategy that by exposing individuals to multiple messages they are subconsciously being embedded. Therefore, when they are making the decision on whether or not to purchase a product, the individuals does it with out realizing they were exposed to a tactful marketing strategy. Fascinating stuff how marketing works.