As Module 4 comes to a close the method I enjoyed learning about the most is finding methods in public health that merge and work well with successful marketing brands. One of the first times I can acknowledge recognizing this is when I attended a breast cancer funding congratulatory meeting that had a banner hung up sponsored by one of the most popular clothing lines in the United States, Charlotte Russe
®. The clothing company paired up with the race for the cure acknowledging the fundraising event and getting their name out there as a brand that is just as concerned about breast cancer. Another example is the usage of famous celebrities and political icons participating in PSAs to get public health messages across. Examples of these can be seen in the link for the teen pregnancy campaign... http://www.candiesfoundation.org/videos.html
I agree with the posted blogs about additional feedback when conducting presentations. Although it helps to have classroom feedback it would be helpful to get constructive criticisms right after the presentations.
The group projects advertisements this week were very creative. Since we are tackling the reduction of energy drinks it is a little bit difficult for us to come up with a campaign that will truly target an impact in the reduction of energy drinks... Especially since realistically speaking we would be going up against multi millon dollar companies. Overall I like the project it has helped me in understanding how populations are segmented to target specific behavior modifications.
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