Today we got a very thorough overview of what each group is doing for their project, their process, what they've done so far and where they plan to go. I thought that it was very helpful and informative to see what others are doing and it gave me some ideas for what we could do. I also appreciated the input from Sheila about the bar-party-drinkers versus study-drinkers. They're two very different segment groups and we definitely need to do regroup and figure out what the heck we are going to do! I also appreciate that sense this is a learning process, we were able to admit to our limitations and how we need to go back to the drawing board without fear of repercussions.
I found that the drinking and driving group was the most put together and had the best grasp on their material and goals. They were very strong, concise and on point with their information and the process that they have done thus far. It seems that they have really thoroughly thought through their target behavior change, their audience and how to reach them. I'm sure Feion (who is super amazing in SPSS) ran some interesting stats with their emailed survey and it will be a well-founded campaign.
I would also like to thank everyone for coming together to put together a pretty awesome presentation. I was a little wary since we ran into some major limitations but I think that it went over well and we all did a great job presenting. Thanks to everyone for all the work they did in regards to project one! Now on to project two...
Speaking of project two, I am very thankful that Sheila will push back the due date for that project seeing as how we didn't get to anything other than presentations today. While project one seemed pretty straight forward, when I skimmed over the second assignment there definitely some aspects of it that appeared to be completely new to me. I hope that with all the presentations left, etc, we're able to thoroughly go over the different aspects and what will be expected of the groups. Not to mention, we still have a lot of work to do at square one!
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