Since I have recently relocated myself to study sessions in Northpark I can't help but notice the advertisements that the state has placed to try and get people to get vaccinated. I am sorry to say I am quite disappointed as they are visually (how do I say this in a nice way) Not appealing! Although during this class we talked about literacy and tailoring down to a lower level for populations to understand I have noticed it's not only about literacy or content it is also visual (something we have not touched about in class just yet). What were they thinking when they came up with the H1N1 vaccine marketing campaign. It seems like they have forgotten that we are competing against multi- million dollar companies!
When it comes to the tangible informational resources that are available it seems to me as though as public health professionals we need to come up with something a little more innovative.
The SMOG test for literacy is helpful when writing educational material. I have taken a notice for websites that are not as literacy friendly. Since the internet has an array of information on it sometimes the websites are also difficult to navigate. For example the CDC website is very informative and educational, however, some of the educational materiel on their is advanced and the website not as user as user friendly. This is something we should aslo consider when coming up with educational material.
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