Knowing your Audience Module

This module of "Knowing your target Audience" is really a key module. Although it was a shorter from Module 1, it really mentioned key topics that as Public Health Professionals should really focus on. As we learned first about segmentation and how to appropriately apply that to different groups and ages, so that you may properly reach your target group. Then the use of different tools such as PRIZM and VALS, something I never knew of before, can definitely become of great use in the future, if we decide to pursue something within the health communication field. Then last week we spoke about Health Literacy, a topic that I am personally passionate about, since I am interested in health disparities and health literacy is always one of the main topics. If we make sure that our health documents and whatever we do use for the public is easily readable and culturally appropriate, then we have definitely done our jobs right. In Health Communication, if we don't KNOW our target audience, then we can't properly reach them. In regards to questions or suggestions for the future, I think it would be interesting to have an entire lecture on how to reach different types of cultures. Maybe a type of informational class that focuses on different cultures in San Diego, Latinos, African Americans, Indians, Native Americans, and informing us on how to target material for these populations, not only by language use but what may appeal to them.

I also want to add, that I had a lot of fun last week with the Brown Bag Sessions. I really learned a lot different things from listening to the different books my classmates have read. It was really interesting to hear about the Zen in presentations, because that was something I have never heard before. Also that text messaging technique Izzybeth used is something I may consider using in the future because it really is good to use as an icebreaker. I can't wait to hear what the other students have read!!