Audience Segmentation

As we progress through this course, I'm really learning how health communication works and all the aspects that goes into it. This week was definitely interesting to learn about audience segmentation. I knew that when ads are made they try their best to reach a specific audience, but I didn't realize the process behind it. Specifically that there are 9 dimensions: demographic, geographic, psychographic, sociodemographic, epidemiological, attitudinal, benefits sought, and readiness stage. There are so many aspects that one can segment a group, some that I've never even thought about.

I also found it quite interesting the use of both the VALS survey and the PRIZM market segmentation. I didn't realize that those existed and are actually used by companies when they are preparing to target a specific population. I personally went ahead and took the VALS survey out of curiosity and I resulted in being a striver/experiencer. Not sure if I believe in all it said, but I guess for the most part its somewhat true.

I really liked that we had more group time to work on our project, but like Chelsea said, I guess our group is right on track on what we have to do, because we didn't even need the whole time allotted. I'm looking forward to see how our target population interviews go to see their personal perceptions and thoughts on energy drinks. See you girls on Tuesday!!