Youtube video in the classroom setting are awesome!!! I really enjoy when they are used as it helps capture themes that are taught in class. As mentioned in class you can definitely note a difference between who has a higher advertisement budget when compared to those who do not.
There are various avenues to reaching out individuals. Even though Health Fairs may not be considered a media source they definitely are a form of communication. I can recall as a child attending health fairs where public health professionals were passing out information on SIDS. I have noticed that when it comes to public health the communications channels being used such as tweeter, facebook and myspace are avenues in reaching audiences which are technologically advanced. A question that I do have is when you have a limiting budget what is the best form of impacting individuals.
The reading I preferred this week was the one written by Maiback and colleges. In public health, a collection of frameworks must be used to target behavioral modification in populations. Marketing is more then just a cognitive process it also entails the community, social networks and the locations where modification of behaviors will take place. With this in mind for our group project we should consider which avenues we will use to influence modification of behaviors.
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