College students rely heavily on staying awake for long periods of time in order to keep up with study habits, friends and partying. Although the popularity of these drinks are increasing like everything else there are long term heath effects. Socio-Cultural Enabling Factors for the consumption of energy drinks can be stress, study habits and peer influence. Economic enabling factors to purchasing energy drinks may be because they are more cost-efficient when compared to purchasing a complete meal of food. In addition energy drinks are much more filling and suppress hunger. Since there are no policies limiting the sales of energy drinks college students have access to them at school. Innovative commercials that advertise how consumption can give a person wings also influences drinking energy drinks.
When I asked a friend who consumes these types of drinks if they know of any of the negative effects they looked at me with a smirk and responded:
"uh elevated heart rate (thinking sigh) and high sugar"
I then proceeded to ask
"Does that prevent you from consuming them"
they responded
"heck no" They asked to remain anonymous.
Obviously it is apparent that individuals have limited knowledge on negative effects. I think for this intervention we will need a much stronger influential approach.
-i-
P.S Check this video out http://www.youtube.com/watch?v=8x9iYweART4
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