Enabling and Inhibiting Factors: Energy Drinks

Sociocultural
Enabling Factors: school stress, work stress, extracurricular activities, lack of sleep, peer group, going to bars (etc!) despite being tired (Red Bull/Vodka, etc)
Inhibiting Factors: accessible healthy alternatives, increased physical activity, time-management skills, social support for stress, social support at home (i.e., someone else will go grocery shopping, etc freeing up your time for studies)

Economic
Enabling Factors: "affordable" at Aztec Markets, grocery stores, bars
Inhibiting Factors: taxing energy drinks, increasing prices

Political
Enabling Factors: no regulations regarding sale or consumption of energy drinks
Inhibiting Factors: taxing, banning sale of energy drinks on campus, remove from vending machines, dispensers, etc

Technological
Enabling Factors: commercials, print advertisements and media, on-campus handing out free beverages, company incentives when purchase, apparel promoting drinks
Inhibiting Factors: reduce on-campus presence of vendors handing out drinks, advertisements

Educational
Enabling Factors: students do not know the true risks of energy drinks or what else they could do if they need more energy (acute not chronic)
Inhibiting Factors: education in regards to the risks of energy drinks, increased knowledge on alternatives to getting more energy (fruit, veggies, exercise, adequate sleep, meditation, etc)