Hi Ladies.... Happy V-day! So, I have to admit I am a regular consumer of energy drinks. I classify myself in the "too much to do, too little time" group. Like most of you I work full-time, I'm a graduate student, I try to work out almost every day and I enjoy having a social life. Sometimes (okay most of the time) I just feel like I need a little jumpstart and I know my sugar free redbull will give me wings aka: jumpstart :). I think that selecting the consumption of energy drinks as our target behavior will open my eyes to the risks and hopefully provide knowledge to others that will create a positive behavior change.
With all the technology we have today Social Marketing plays such a key role in behavior modification. Our behaviors are heavily influenced by our social networks. An ad that uses a person or group of people we can relate to or someone we look up to will be more effective. We also talked about media campaigns that use the fear tactic. We discussed the pros and cons and a fellow classmate stated they have actually used some of the examples we viewed in class. I feel the scare tactic is effective when trying to prevent negative behaviors. However, if the person is not fearful of the consequences then the message will be ineffective.
With all the technology we have today Social Marketing plays such a key role in behavior modification. Our behaviors are heavily influenced by our social networks. An ad that uses a person or group of people we can relate to or someone we look up to will be more effective. We also talked about media campaigns that use the fear tactic. We discussed the pros and cons and a fellow classmate stated they have actually used some of the examples we viewed in class. I feel the scare tactic is effective when trying to prevent negative behaviors. However, if the person is not fearful of the consequences then the message will be ineffective.
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