I was thinking about ideas as to what we should focus for our project. I know we mentioned fruit and vegetable intake and making our target audience from pre-K-12, BUT...I have a new idea. Feel free to run with it or dump it. But I thought I'd give it a try.
Every time we think of nutrition we think fruit and vegetable intake and there has been MANY different campaigns out there that focus on children and increasing their fruit and vegetable intake. The Five a Day Campaign, Fruits and Veggies Matter (CDC), Go for 2&5 (Australia), 5 to 10 a day (Canada), 5 a Day-Live Well (UK), and the list can keep going. Therefore, if we decide to go this route we'll have to really investigate all the campaigns that are out there and make sure we are not copying what has already been done.
I thought we should take a different angle to nutrition. How about we worked on Soda Consumption in College campuses? If you realize at SDSU there are soda machines everywhere, the markets on campus more than half of their beverages is soda, and in the food court the options is any soda from the soda machine, for the most part. If we target college students, our campaign can be held on college campuses. We can also easily get a focus group as the population is right at our hands. If we want to take this broader we can even consider fast food consumption.
This is just a thought I had and just wanted to start up some conversation. Again, if you ladies hate it, I won't take it personal. Hope to hear some ideas!!
I agree with Frances that we should move away from children and increasing their fruits and veggies. It is an obvious route, it's been done A LOT, and it will be really hard to get busy moms and dads to come to focus group meetings since there are so many competing priorities as it is. I think shifting our focus to the college population would be beneficial for our project especially since we have that population right here at hand. I like the idea of soda consumption, and I also thought of maybe looking at students in grad or professional schools and their consumption of caffeine (coffee, tea, soda, pills, etc). Thoughts?
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