Here's what we determined today in class:
Target: SDSU college students' over-consumption of energy drink beverages
Target audience: college students (age, ethnicity, gender, class standing, ethnicity, class standing, course load, major)
Target behavior: "over"-consumption of energy drinks (to be defined through our literature review/search)
Mediating variables: stress levels (over-extended schedules, work for labor, volunteering, internships), peer group, knowledge, access/convenience, sleeping habits
Competition: competing priorities (school, work, etc), media, social norms
Messages: Do-messages; Don't-messages; Testimonials; Fear-based
Channels: print (one on one and one to many); Internet (YouTube page, Facebook, Twitter); policy: no sale of energy drinks on campus or high taxes
Remember, our post this week will also include filling out the Situational Analysis: Environmental Forces Influencing Topic.
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