As Izzybeth said, youtube videos in class really helps to not only talk about it but to open your eyes to the types of advertising that is really out there. I really liked the LIVESTRONG ad, it really hits you emotionally and of course the condom ad hits the comical angle. In creating ads, there are really different angles that you can target when trying to reach your population which I believe makes it fun to work with. The only thing, to be honest, is that I'm still a little confused on how to tell the difference if something is considered high involvement or low involvement. When we were going over it in class I thought I understood but now as I try to figure out on my own, I'm having a hard time determining the difference. Maybe if there was a clear cut definition or pointers to know what is the difference it would help me out.Another thing discussed in class, which I have heard before, is the four "Ps". I believe that following this social marketing mix is very important in "selling" our product. I know that as a group we have to make sure we follow the four "Ps", Product, Price, Places, and Promotion, to make sure that we cover all points in making sure we make our target population understand about why drinking energy drinks is bad for you.
I did find some sites that talk about energy drinks, both stating that they are good and bad.
Such as: http://www.mayoclinic.com/health/energy-drinks/AN01630
But what I think we are going to have to focus on is the scare tactic. That of those who consume multiple energy drinks a day can cause heart attacks or seizures.
This article: http://www.nytimes.com/2008/05/27/health/27iht-27well.13247828.html
talks about how energy drinks are linked to risky behaviors.
There are also a lot of other articles out there so we can really do our research to figure out what angle we want to focus on, but I think we can really target with the fear tactic with how energy drinks can cause dehydration, heart attacks, seizures, and a really big one nausea, something I'm sure most people would not like to experience.
I think this topic is going to be a lot of fun and we're really going to learn a lot for sure!!
Oh my Francis, I can't believe you found an image of two kids drinking red bulls. Wow, I know they have an aggressive marketing approach but targeting kids is a bit edgy. Do children really need more energy? I looked at the Process of Adopting an Innovation chart and applied it to energy drinks. I remember I was a sophomore in college when Red Bull starting to become popular. At first people were hesitant to drink them except some of the popular fraternity guys I knew. One of the guys had become employed by Red Bull and was paid to market it (in reality he just was paid to give the product away for free). As everyone can see, energy drinks are now a heavily marketed product that grew in popularity quickly. I also applied the 4 P's to our energy drinks and I looked at Product (energy drinks, very few alternatives so product is unique), Price (while in the early stage you could get them for free through marketers and now they are around 2 dollars a can), Promotion (aggressively marketed), Place (very convenient to purchase they are at most gas stations, markets, grocery stores, and vending machines). I think you group has some work cut out for us if we are going to try and stop or reduce the consumption of such a popular product... but I think we can do it!
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